Boost Your Goal Completions with Targeted Campaigns
Experiencing a dip in organic reach, audience engagement or conversions? Tackle your social media marketing hurdles head-on and stay ahead of the curve with Ideianation digital marketing (IDM)’s growth-driven social media advertising services.
As your trusted social media advertising company, we leverage social media data to dissect your audience demographics, identify customer preferences and pain points and craft a social media advertising strategy that delivers unmatched results!
Results-Driven Social Media Advertising Company
Achieve the Highest Yield at the Lowest Cost Possible
Social media advertising can be a daunting task, especially if you do not have the expertise, knowledge and skills required to support the development, implementation, monitoring, and optimization of paid social media advertising campaigns.
Looking for a reputable social media advertising agency to manage your social ads?
Ideianation digital marketing (IDM) is your partner in navigating this complicated, ever-changing social media landscape. Since 2005, we have been assisting local businesses, multi-location companies, enterprises and franchises with their social media advertising needs.
What Is Social Media Advertising?
Generate High-Converting Leads and Increase Sales Exponentially
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
Social media advertising or paid social media is one of the most popular and effective digital marketing methods for boosting conversion rates. Advertising on social media involves displaying paid social ads or sponsored content on various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok, and targeting specific customer demographics.
What is social media advertising’s edge over other digital marketing methods? Is it worth the investment?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests, and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Have you got big goals for your company? Harness the power of paid social media to boost your digital marketing efforts and connect with customers who are ready to convert!
Advertising on Social Media: How Does It Differ
From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections, and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Social media marketing and paid social advertising, however, are not mutually exclusive. This means you can – and should – launch marketing campaigns while simultaneously advertising using social media to generate the best possible outcome.
Want to reach your intended audience with ease? Capitalize on social networks advertising and align your strategies with the behavior patterns of your ideal customers to promote your business in the most cost-effective way.
Drive Greater Results with Paid Social Media
As more people use social media to connect with businesses, the amount of competition also increases. Let our social advertising agency refine your social media ad strategy and serve social media advertising that hooks the attention of your target leads throughout your marketing funnel.
Ideianation digital marketing (IDM) is one of the most established social media advertising companies, providing conversion-centric social media ad services. We help you gain complete control over your social media ad budget and audience targeting approach to maximize the impact of your paid social media campaigns.
Get in touch with our social media advertising company and discover the best social media platforms for business niches with unmet needs!
Why Your Business Needs to Use Social Media Advertising
Maximize Your Visibility and Save Time, Effort and Money
The social media landscape is constantly evolving. Every year, new social networks advertising channels rise to prominence, and consumers’ buying behavior and expectations dramatically change. Relying on organic social media campaigns alone won’t cut it.
Paid social media advertising is one of the best ways to monetize the best social media platforms for a variety of business niches and ramp up your customer acquisition, conversion, and retention rates. According to a Marketing Experiments study, using the correct targeting approach can boost your conversion rates by up to 300 percent, and paid social media advertising can help you with that.
Here are more reasons you should pay attention to your paid social media campaigns:
- Increase Follower Growth Rate
- Boost Organic Posts
- Ramp Up Website Conversions
- Drive More Clicks and Views
- Attract Qualified Leads
- Gain Actionable Insights
- Offer a Clear Value Proposition
- Generate Direct Sales
- Allocate Your Spending Wisely
- Social Media Platforms Your Business
- Should Consider Using for Advertising
- Ensure the Most Efficient Use of Your Resources
Global social media statistics reveal that, on average, online users visit more than six different social media platforms per month and spend approximately 2.5 hours using social media every day. With a myriad of social media platforms for business available today, coupled with your potential customers limited social media use, it’s important to choose the right channel to display your social media advertisements.
Several marketers make the mistake of riding the trends without consulting with social media advertising companies or doing research. As a result, they invest in social media and advertising channels that are inappropriate for their specific niche and do not deliver profitable results.
At Ideianation digital marketing (IDM), we help you determine the best social media platforms for business types in your industry to ensure the amount of new business garnered is over and above the resources poured into your social networking ads.
Social Media Platforms for Business Niches with Different Needs:
Facebook Advertising
Facebook advertising or Facebook ads management leverages various social ad formats, such as image ads, video ads, poll ads and carousel ads, to generate interest in your brand offerings and move prospects along your conversion funnel. Facebook advertising companies recommend Facebook ad management to businesses looking to micro-target their exact audiences and acquire immediate results. Facebook social networks ads are typically approved within 24 hours, making it easier for you to get exposure within a couple of days!
Instagram Advertising
With approximately 1.07 billion active users worldwide, Instagram advertising comes very close to advertising on Facebook in attracting followers and increasing brand engagements. Instagram advertising offers incredible opportunities for businesses of all types and sizes to boost their audience growth through sponsored content and creative ad formats. Social media advertising agencies integrate your Instagram advertising campaign with Facebook Ads Manager to gain access to a plethora of targeting options and optimization selections that streamline ad management.
Twitter Advertising
Are you considering advertising on Twitter to increase your site views and generate direct conversions? Many businesses, especially those in the eCommerce marketing industry, take advantage of a Twitter ad campaign to drive brand awareness and promote specific products for immediate sales. Social media advertising companies that support advertising on Twitter experiment with different Twitter ad campaign types, such as promoted tweets, promoted accounts, promoted trends and promoted moments, to obtain strong business results.
LinkedIn Advertising
Advertising on LinkedIn is recommended for business-to-business (B2B) marketers looking to maximize social media advertising effectiveness in driving lead generation. If your target market is C-suite professionals and industry experts, LinkedIn advertising is the solution for you. From an expansive audience and precise market data to multiple ad formats, such as Sponsored content, text ads, Sponsored InMail and dynamic ads, advertising on LinkedIn provides a degree of targeting accuracy that even the best social media platforms for business can’t match.
TikTok Advertising
TikTok has quickly blossomed into one of the most popular channels for social media advertising for businesses since its official launch in 2016. Today, numerous social media advertising agencies use TikTok advertising to build brand awareness, drive consumer advocacy and create brand authenticity. Unlike Facebook advertising management and many other types of social media advertising strategy, TikTok advertising makes it easy to create great campaigns through versatile ad formats like in-feed ads, branded hashtag challenge and brand takeover ads.
Pinterest Advertising
Does advertising on Pinterest make the most sense for your brand? Begin advertising on Pinterest and harness your full-funnel marketing potential! With a growing population of 400 million monthly active users, Pinterest serves as one of the most cost-effective social media and advertising channels to display your social networks ads and increase your goal completions. Like advertising on Facebook, Pinterest advertising also follows a pay-for-placement (P4P) system. This means you pay to promote your Pinterest ads on your chosen product Pins.
Reddit Advertising
Boasting more than 100 thousand interest-based communities, Reddit proves to be one of the most cost-effective platforms to position your brand offerings in front of targeted audience segments and influence their purchase decisions. Compared to Google and other channels, advertising on Reddit offers a much easier way to reach your ideal audience based on their unique interests and content subscriptions. Reddit advertising companies can also take advantage of the platform’s ad creation features, including enhanced system performance, bid recommendations and advanced editing functionality to boost their Reddit advertising campaign performance.
What Our Facebook Ads Agency Can Do for You:
Our Facebook advertising company schedules a kickoff meeting with your team to discuss your Facebook ad campaign goals and guide your Facebook advertising strategy development. Once we’ve settled your Facebook advertising needs and demands, we launch a tailored Facebook ad campaign based on your specific targeting requirements. Our Facebook ad management specialists also set up Facebook Pixel (analytics tool) on your website to easily track visitor activity upon seeing your Facebook ads.
What Our Instagram Advertising Agency Can Do for You:
When advertising on Instagram, we utilize Instagram Insights to determine your content performance and profile activity and launch an Instagram advertising campaign that strengthens your brand value. Our social advertising agency determines your ad objective (i.e., brand awareness, app installs, store traffic, etc.), chooses your ad placement, defines your ad budget and schedule, and selects the most appropriate Instagram ad format to achieve your goals.
What Our Twitter Advertising Agency Can Do for You:
Our Twitter ad campaign managers set up your Twitter ads account, identify your Twitter advertising objective (i.e., reach, website clicks, app re-engagements, etc.), set up your ad group and bidding strategy. Our experts will narrow down your audience targeting setting, choose your ad placement and create concise, engaging copy to ensure a smooth Twitter ad campaign implementation.
What Our LinkedIn Ads Agency Can Do for You:
Our social media advertising agency is committed to establishing your industry expertise and achieving your LinkedIn advertising goals. To help you reach your ideal clients and move them further along the conversion funnel, we narrow your targeting through industry-specific variables, such as company name, industry or job function, craft compelling ad copy and include a clear CTA.
What Our TikTok Ads Agency Can Do for You:
Our social media advertising company provides TikTok advertising services on a case-by-case basis. We analyze your existing social media and advertising strategies and perform in-depth market research to find out where TikTok advertising fits in your marketing tactic. Our social media advertising services team also offers expert consultations to help you choose the best TikTok ad option for your brand.
What Our Pinterest Ads Agency Can Do for You:
To maximize your Pinterest advertising cost, we implement data-driven Pinterest advertising strategies centered on driving more traffic and sales to your website. Our social media advertising agency optimizes your ad images, uses rich Pins, and refines your ad schedule to increase your conversions. We recommend advertising on Pinterest to complement your Amazon marketing efforts.
What Our Reddit Ads Agency Can Do for You
Advertising on Reddit has its own set of rules, and it is important to understand these to avoid getting reprimanded or banned by community members. Our Reddit ads company determines your target audience’s demographics, analyzes their online behavior and identifies all the possible communities to join, and target based on your niche. If you don’t have a Reddit account yet, our Reddit advertising team can handle that for you. We also determine your minimum ad spend per day and manage your ads creation to ensure hassle-free advertising on Reddit.