Foster Customer Loyalty and Drive Bottomline Growth
Whether you manage a local business that has three sites, a country-wide franchise or a multinational enterprise, your brand reputation can make or break your sales. With multiple locations to account for, franchisors must set high standards and provide clear guidelines to satisfy the needs of the corporate level and the goals of the franchisees.
Protect your brand image and take strategic actions to maintain a consistently positive public perception across franchisees with help from Ideianation digital marketing (IDM). Our fully managed franchise reputation management services allow you to stay on top of conversations about your brand across multiple platforms and support company targets on the franchisee level.
What Is Franchise Reputation Management?
Safeguard Your Ever-growing Online Influence
Often, the value of a company is only as good as how it’s perceived by the public. Franchise online reputation management (also known as enterprise reputation management) is the process of actively monitoring your brand engagements and taking appropriate measures when necessary to protect your company image.
Reputation management for franchise businesses combines multi location business marketing, brand management and franchise search engine optimization (SEO) to gain greater control over your brand information.
With a whopping 91 percent of consumers who trust online reviews as much as personal recommendations, the long-term success of any franchise business rests on its ability to implement cohesive enterprise reputation management strategies across locations.
Some companies, however, do an inadequate job in handling reputation management for multi-location brands. This results in inaccurate brand representation that undermines the company’s trustworthiness and sabotages business growth. To bridge reputation-reality gaps, you need a robust franchise business reputation management strategy.
Ideianation digital marketing (IDM) provides comprehensive franchise reputation management services to help manage your reputation across demographics. We team up with Rize Reviews to automate your franchise online reputation management campaigns and ensure the overall success of your multi location business marketing efforts.
Discover the difference a hands-on enterprise reputation management solution can make to your business.
Why Is Reputation Management Important for Franchises and Multi-Locations?
Build and Maintain a Favorable Corporate Image
Your franchise reputation significantly impacts four key components of your brand success: (1) customer loyalty and retention, (2) relationship with investors, (3) employee retention and hiring capabilities and, ultimately, (4) your sales and growth opportunities.
And in today’s digital world, where your company’s reputation is always under the spotlight, proactive reputation management for franchise businesses is essential.
A well-managed multi location business marketing campaign combined with consistent franchise online reputation management efforts result in:
- Improved Local Visibility: Franchise reviews are among the top seven factors influencing a brand’s local search performance (Moz). The more positive franchise business reviews you have across locations, the higher your chances of ranking high in local search results.
- Heightened Customer Engagement: A Learn Hub study found that 92 percent of consumers are more likely to engage with a brand with positive franchise reviews. With a smart franchise review management system in place, you encourage more meaningful brand interactions across franchisees.
- Good Business Insights: Active reputation management for multi-location brands allows you to gain a better understanding of what strategies work and what needs to be updated in your franchise operations to meet customer and market demands.
- Increased Bottomline: Studies show approximately 58 percent of consumers spend more on brands with favorable online franchise store reviews (Podium). The higher the quality and quantity of your franchise reviews, the greater your long-term profitability.