HARO Link Building

Some links are more valuable than others. Acquire high-authority backlinks from niche-relevant sites and boost your search engine ranking and visibility with Ideianation digital marketing (IDM)’s HARO link building service. With a robust, done-for-you service, our team handles HARO SEO campaigns from pitch to publication.

What Is HARO?

The No. 1 Strategy You Need to Succeed

HARO link building has taken the search engine optimization (SEO) industry by storm over the last few years. 

But what is HARO, and how does HARO work?

HARO stands for Help a Reporter Out. It is an online public relations (PR) platform that aims to connect journalists with industry experts who can share content relevant to their queries. Today, more than 75,000 journalists and bloggers use Help a Reporter Out (HARO) to find credible quotes and sources of information for their stories. These include media outlets such as The New York Times, CNN, Reuters, The Chicago Tribune, Fox News, and the Wall Street Journal.

With the right HARO link building tactic, Help a Reporter Out enables you to build high-quality backlinks and brand awareness, regardless of your industry.

Ideianation digital marketing (IDM) offers done-for-you HARO link building services to supercharge your backlink profile. We leverage Help a Reporter Out (HARO) to build your brand with mentions on high domain authority (DA) sites such as Forbes, UpCity, AOL and Business Insider.

Get in touch with our HARO link building agency today. We’re happy to answer all your questions, including what HARO is and how to use HARO for backlinks to ensure you know what you’re investing in.

How Does HARO Work?

Get Exposure in Respected Media Outlets

Help a Reporter Out (HARO) provides journalists with a powerful database of sources for their upcoming stories. These can tackle anything from news stories to blogs about specific topics like SEO, marketing, lifestyle, business and more.

And although the platform was established for reporters, HARO also serves as an avenue for businesses to promote their brands and boost audience engagement.

In addition to getting cited in a major publication, sources also get a HARO backlink or a link to their website. When used correctly, a HARO outreach service offers a valuable system for acquiring quality links and building robust business relationships.

For the long-term viability of your website, your link building tactics should conform with the Google webmaster guidelines.

Using HARO for link building is one of the safest, most cost-effective ways to build natural backlinks. HARO backlinks from credible media sources are some of the most authoritative and beneficial links that boost search visibility.

A Zestard Technologies study analyzed 2,500 HARO queries and found that 53% originated from sites with a domain rating (DR) of 70 or above, meaning sites with high-authority content.

Domain rating is a measure of a domain’s strength or authority in terms of rankings. And a DR of 70 and above indicates an authoritative website with good-quality content. 

Since backlinks are crucial for a successful strategy, using HARO for link building is a surefire way to improve your search visibility and rankings.

Get Started with Your HARO SEO Campaign

Interested to know how to use Help a Reporter Out in your business marketing strategy?

Take advantage of IDM’s fully managed HARO services to learn more about the importance of HARO for SEO and how to use Help a Reporter Out to build great links.