Showcase Your Success with Real Life Stories
Unlock the power of customer testimonials. Our video testimonial service gets your most valuable clients, employees and partners sharing their brand experience on camera – taking your brand reputation and credibility to new heights.
Video Testimonial: What It Is and Why It’s Good for Business
Leverage Brand Advocacy to Build Trust and Loyalty
Are your marketing efforts falling flat? The key to brand success is authenticity, and video customer testimonials are among the most important and influential marketing tools to build a strong, trusted, and recognizable brand.
What Are Video Testimonials?
Online testimonial videos are multi-media marketing assets featuring past or existing customers, employees or business partners sharing their first-hand experience of your brand in their own voice.
Video testimonials involve real people sharing real pain points and a unique view of your brand, products or services and forming an emotional connection with your target audience.
In today’s digital landscape, where it takes so much work to gain consumer trust, knowing how to use testimonials to grow business is a surefire way to solidify your brand’s authenticity.
Reinforce credibility and trust with relatable customer video testimonials.
Why Testimonials Are Good for Business
Build Customer Confidence. Demonstrate Your Solutions.
Every day, prospects are bombarded with similar messaging tactics from various companies across channels. Using video customer testimonials gives your marketing efforts a human touch, tapping into a deeply rooted psychological bias where people trust the opinion of others when making informed decisions.
Businesses that have mastered how to get customer testimonials and leverage them in digital marketing facilitate a better customer experience and drive more conversions. And some are so successful in it that they rely on customer testimonials as a primary marketing tool.
Discover more benefits of customer testimonials:
- Establish Social Proof
- Elicit Emotional Response
- Stay Transparent
- Boost Conversion Rates
- Drive Engagement Improve SEO
IDM’s Video Testimonial Production Process
We Work with You from Script to Final Edit
At Ideianation digital marketing (IDM), we specialize in producing high-impact customer testimonials that tell a compelling story. Our testimonial video production company works closely with your team to capture the unique experiences of real people through professionally produced customer video testimonials.
Let us walk you through our testimonial video production process and get a glimpse of how to get customer testimonials that build a stronger brand image.
- Discovery and Planning: Our testimonial video production process begins by understanding your objectives, target audience and the key messages you want to convey. We collaborate closely with you to gather information about the people who would make excellent subjects for video testimonials.
- Customer Selection: Based on your criteria, our testimonial video production services team assists you in identifying satisfied customers or employees willing to share their experiences on camera. We ensure a diverse range of subjects to provide varied perspectives.
- Pre-Production: Before the actual video testimonial production, we help the subjects prepare their stories and highlight the key points that align with your objectives. We also answer any questions they may have to ensure they feel comfortable and confident during the interview.
- Production: Our experienced videographers conduct professional on-site or remote interviews with the subjects. We create a relaxed and conversational atmosphere, encouraging authentic and compelling responses. We also capture B-roll footage to supplement the testimonials, showcasing your products or services in action.
- Post-Production: Our skilled editors meticulously review the footage and select the most impactful moments. We fine-tune the video testimonials, enhancing audio and visual quality and incorporating relevant B-roll footage. Graphics, music, and other post-production elements are added to create polished online testimonial videos.
- Client Review: We share the edited video customer testimonials with your team for review and feedback. Our testimonial video production company welcomes your input and makes necessary revisions to ensure the final output aligns with your brand’s tone, messaging, and visual style. Clients get two revisions per customer testimonial.
- Final Delivery: Once approved, we share the final product in your desired format and resolution. Our video testimonials service team also assists with video optimization and integration on relevant platforms, such as websites, social media, or marketing campaigns.
How To Ask for Customer Testimonials
Establish Trust. Validate Feedback. Capture Real Emotions.
Happy customers and employees are among the best marketing resources you have at your disposal. Encourage people to share their positive experience partnering with you and reap the many benefits of customer testimonials.
Here are a few tips on how to ask for customer testimonials and capture high-quality responses:
- Choose your timing carefully. Ask at their peak happiness point.
- Customize your outreach for each prospect.
- Establish why you’re getting video reviews, how testimonials help your business and how sharing their brand experience could benefit them as well.
- Set clear expectations. Share filming guidelines and be specific about what you need.
- Share examples to convince them to participate.
Want to know more about how to get customer testimonials? Schedule a consultation with our video testimonials service team today. We’re happy to answer your questions and show you how testimonials improve business and drive ROI.