Gain Customer Trust and Propel Your Brand Success
Is your online reputation hurting your business? A Zignal Labs report revealed that a company’s online reputation is responsible for at least half its market value. Take charge of your reputation online and build a positive brand image with Ideianation digital marketing (IDM)’s reputation management services.
What Is Online Reputation Management?
Make a Great First Impression with Your Target Audience
Your online reputation serves as a trust signal that determines if prospects will do business with you. According to a study by the University of Technology Sydney, the majority of consumers are willing to pay more for a product or service from a company with a stellar reputation online. What does your brand reputation look like?
Whether you own or manage a small business, Fortune 500 company or multi-location firm, you need to maintain a positive online reputation to establish your thought-leadership brand and gain better online recognition. Online reputation management allows you to do just that.
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online.
Online reputation management involves:
- Review generation
- Survey campaign management
- Reputation monitoring
- Social media follower growth service
- Review marketing
- Search engine optimization (SEO) reputation management
- Online reputation repair
Ignore your reputation online and you risk falling victim to rumors and misinformation. On the other hand, gain reputation control and you create a wealth of positive, quality materials that reflect your personal brand.
Is Your Business Represented Fairly Online?
Statistics show nine out of 10 consumers read online reviews before making a purchase and nearly 62 percent will not buy from a company that censors business reviews. Furthermore, brands that receive only one or two stars on review platforms such as Yelp or Google risk losing 86 percent of their prospects.
Don’t let a single negative comment or fake customer review ruin your reputation online. Capitalize on goal-driven reputation management services and learn how to get more reviews on Google and other platforms.
Ideianation digital marketing (IDM) is one of the best reputation management companies, offering custom reputation management services tailored to your unique branding and goals. Connect with our reputation management company and let us show you how to get more reviews and streamline your brand reputation management.
Why Your Business Needs Online Reputation Management
Stay on Top of Your Brand Mentions and Search Results
Brand reputation management is critical to digital success. The internet is the first-place people turn to when searching for information about a person, company, product, or service – and a big portion of their online research involves browsing online reviews.
To ensure your business is accurately represented online, reputation monitoring and review management are crucial. Reputation management online allows you to:
- Appeal to High-Intent Prospects
- Generate Positive Business Reviews
- Increase your Customer Lifetime Value (CLV) and Loyalty
- Attract High-Performing Employees
- Improve Your Bottomline
- Boost your SEO Efforts
Boost Your SEO Efforts
SEO reputation management is an excellent way to create awareness about your brand, amplify customer voices online and boost your search rankings. According to Moz, online reviews make up 15 percent of Google Local Pack ranking factors. By learning how to get more reviews on Google and other review sites, you generate more user-generated content (UGC), which drives qualified traffic and conversions to your landing pages. The best reputation management companies integrate these UGCs to your Google My Business (GMB) profile and other marketing campaigns to showcase your brand’s trustworthiness and improve your click-through rates (CTRs) and Google rankings.
The Consequences of a Poor Reputation Online
Are you still not convinced about search engine reputation management being essential to business success?
All it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Orders, bookings, and subscriptions run the risk of being canceled if negative online reviews plague your online profiles. These can ripple through all your marketing efforts, affecting more than just your sales.
Additionally, a poor reputation management strategy can lead to:
- Low search engine rankings
- Diminished trust
- Loss of revenue
- Increased marketing expenses
- Decreased profitability.
- Low customer engagement
- Damaged brand reputation
- Reduced customer and employee retention rate
Your business’s online reputation is important, so make sure you are working with a reputation management company that is committed to making a difference. Contact our reputation management agency today to learn about how to get more reviews and improve your SEO reputation management strategy.
What Does Your Online Reputation Look Like?
Win Back Unhappy Customers and Boost Your Client Retention Rate
Many businesses treat digital marketing as a set-and-forget way of building an online reputation. However, online marketing entails more than launching local SEO and social media marketing campaigns.
Even if you have a robust digital marketing strategy in place, you still run the risk of increasing your customer churn by 15 percent if you don’t engage actively with your customers. Moreover, no matter how many followers you have on social media, unless you respond to customer reviews, your followers will only see you as a business page looking to earn profits.
What does your online reputation say about your company? Does your reputation management strategy bring profit or do more harm than good to your business?
Online reviews are inevitable components of digital marketing. People want to know they’re reading real reviews written by real customers. As such, your reputation manager must regularly monitor the quality and quantity of your online reviews.
To guide your reputation management, let’s look at these significant research results:
- Synup’s recent State of Retail report revealed that a whopping 82 percent of consumers would not transact with a retailer with less than 3 stars.
- A BrightLocal survey also found that online users read 10 or fewer online reviews before making a decision.
- Nearly 23 percent of consumers consider online reviews that are no more than two weeks old as credible online resources.
- Only 14 percent of people transact with a business with a 1- or 2-star rating.
So how many business reviews and star ratings do you need, exactly? The best reputation management companies recommend that businesses aim for a 4- or 5-star rating and at least 10 new online reviews on various review sites every three months.